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Our Customer Intelligence Services

Unlocking Personalized Experiences

Whether you’re serving individual consumers or other businesses, understanding your customers is the key to success. Our Customer Segmentation solutions help you group your audience into meaningful segments based on their behaviors, preferences, and needs—enabling you to deliver personalized experiences that drive engagement, loyalty, and growth.

Advanced Segmentation: 

  • For B2C: Segment customers by demographics, purchase history, and behavioral patterns to create precise profiles 
  • For B2B: Group businesses by industry, company size, purchase frequency, and decision-making processes 

AI-Driven Personalization: 

  • For B2C: Craft hyper-targeted marketing campaigns that resonate with each customer segment, boosting engagement and loyalty 
  • For B2B: Tailor sales strategies and messaging to address the unique needs of each business segment, improving conversion rates and account retention 

 With our Customer Segmentation solutions, you’ll transform how you understand and engage your audience—whether they’re individual consumers or business clients. By delivering personalized experiences, you’ll not only boost retention and loyalty but also drive sustainable growth.

Maximizing Long-Term Profitability

Not all customers are loyal—some drive far more value over their lifetime than others. With our LTV Modeling solutions, you’ll identify and prioritize high-value customers or clients, enabling you to focus your resources on the relationships that matter most. Whether you’re serving individual consumers or businesses, our data-driven approach helps you identify what drives loyalty among your customers and maximize long-term profitability. 

LTV Forecasting: 

  • For B2C: Predict the lifetime value of individual customers based on purchase history, engagement, and behavioral data 
  • For B2B: Estimate the long-term value of client accounts by analyzing contract value, retention rates, CSAT, and upsell potential 

High-Value Segmentation: 

  • Identify and segment your most valuable customers or clients to tailor strategies that maximize their lifetime value 

Personalized Engagement: 

  • For B2C: Craft tailored marketing campaigns and loyalty programs to keep high-value customers engaged and spending 
  • For B2B: Develop account-specific strategies to deepen relationships, increase retention, and unlock upsell opportunities 

In both B2B and B2C, a small percentage of customers or clients often drives the majority of revenue. Our LTV Modeling solutions help you identify and nurture these high-value relationships, ensuring you focus your efforts where they’ll have the greatest impact. 

Unlock Hidden Opportunities

What do your customers buy together—and why?

With our Market Basket Analysis solutions, you’ll uncover the hidden relationships between products or services, enabling you to optimize offerings, boost sales, and enhance customer satisfaction. Whether you’re selling to individual consumers or businesses, our data-driven insights help you maximize revenue and create smarter strategies.

  • For  B2C: Uncover which products are frequently purchased together and how buying patterns vary across customer segments. Use these insights to create targeted bundles, personalized recommendations, and cross-sell opportunities that boost average order value and customer satisfaction 
  • For  B2B: Discover which services or solutions are often paired by your clients. Leverage these insights to design integrated offerings, tiered pricing models, and upsell opportunities that drive higher contract values and client retention 

With our Market Basket Analysis solutions, you’ll transform how you understand and leverage customer purchasing behavior. By uncovering hidden relationships between products or services, you’ll boost sales, improve customer satisfaction, and optimize your operations. 

Understanding What Motivates Your Customers

What drives your customers to buy—and keeps them coming back?

Gain deep insights into customer actions, preferences, and decision-making by combining internal data (e.g., purchase history and website interactions) with external data (e.g., market trends and competitor activity). These insights empower you to optimize strategies, enhance experiences, and drive growth—whether you’re serving individual consumers or businesses.

360-Degree Customer Insights: 

  • For  B2C: Analyze browsing behavior, purchase patterns, and engagement metrics to understand individual motivations 
  • For  B2B: Track client interactions, contract renewals, and decision-making processes to identify loyalty drivers 

External Data Integration: 

  • Incorporate market trends, competitor activity, and economic indicators to understand how external factors shape customer behavior, enabling you to adapt strategies and stay ahead of the curve 

Predictive Behavior Modeling: 

  • Use advanced analytics and machine learning to predict customer actions—like churn risk or upsell opportunities—so you can proactively address their needs before they switch to competitors 

In today’s competitive landscape, understanding your customers is the key to success. By combining internal and external data, our Customer Behavioral Analytics solutions provide a holistic view of what drives your customers—and how you can meet their needs better than anyone else. 

Understanding How Your Customers Feel

What do your customers really think about your brand, products, or services? With our Sentiment and Emotion Analysis solutions, you’ll uncover emotions and opinions behind customer interactions—whether through reviews, social media, surveys, or support tickets. By leveraging advanced analytics, you can decode customer emotions and satisfaction, enabling you to enhance experiences, build stronger relationships, drive loyalty.

Sentiment Analysis: Analyze customer feedback to uncover emotions and perceptions toward your brand or products 

  • For B2C: Gauge sentiment from reviews, social media posts, and survey responses to understand overall customer satisfaction 
  • For B2B: Monitor online reviews, client feedback, email communications, and support interactions to identify satisfaction levels and areas for improvement 

Emotion Tracking: 

  • Use advanced natural language processing (NLP) to detect emotions like joy, frustration, or disappointment in customer interactions, aiming to identify emotional triggers that influence customer behavior and loyalty 

With our Sentiment and Emotion Analysis solutions, you’ll transform how you understand and respond to customer emotions. By addressing pain points, amplifying positive feedback, and building emotional connections, you’ll create experiences that drive satisfaction, loyalty, and growth. 

Featured Success Story

Customer journey analytics for a US online gaming company

We analyzed gameplay and log data to uncover key insights into gaming behavior, developing algorithms that personalize the gaming experience for each user. 

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Added daily active gamers

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Attributed increase in engagement
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Insights