Driving product development and management for a global publishing company with data-driven solutions
A global publishing giant had previously spent 15 months developing basic descriptive data visualizations for their healthcare database application—a timeline that was far too long to stay competitive. Recognizing the need to accelerate their time-to-market and monetize product ideas faster, the company partnered with Fuld & Company to overhaul their data product development and management processes.
The client aimed to speed up product development to bring ideas to market faster, enhance user experience to drive engagement and retention, and monetize data-driven solutions more effectively to achieve measurable revenue growth.
Fuld & Company designed and deployed robust data pipelines, advanced analytics solutions, and intuitive front-end interfaces tailored to meet customer needs. Through extensive testing and iterative refinement, we ensured the solution not only delivered actionable insights but also provided a seamless and engaging user experience.
The Results:
- 8% Revenue Growth: Through improved user experience and retention, the publishing company saw an 8% revenue increase, demonstrating the impact of product enhancements on customer engagement and monetization.
- 4-Month Development and Deployment: From concept to go-live and monetization, the project was completed in just four months, highlighting the efficiency and effectiveness of the team.
- Improved User Retention: Tailored analytics and front-end solutions led to higher user engagement, driving customer satisfaction and retention.
This partnership transformed the client’s approach to product development, enabling them to innovate faster, engage users more effectively, and achieve sustainable growth.
How We Did It
Fuld & Company created a comprehensive data-driven solution that helped the publishing company improve product development and management, driving user satisfaction and engagement.
The key components of the solution included:
- Customer-centric Prototyping
Conducted wireframing and brainstorming sessions with product leaders to understand customer expectations and preferences. The workshops also focused on iterating dashboard designs to ensure they delivered the required insights and seamlessly integrated with the existing platform. - Accelerated Prototype Development
Enabled parallel workflows, with data engineering and front-end development teams working in sync to deliver an MVP in just 8 weeks. The team leveraged agile methodologies to ensure rapid progress and adaptability.
- CI/CD Approach
Guided the client through an iterative development process, refining the product based on several rounds of customer testing and feedback. We ensured the solution evolved quickly to meet the exact and varied needs of their users.
- Post-Launch Support and Optimization
Monitored system performance, refresh times under load, and user engagement to identify areas for improvement in data pipelines, functionalities, and design. Through ongoing support, we ensured that the solution continued to meet evolving business and customer needs.