Increasing customer willingness to pay for premium app features
A leading global media and publishing company wanted to increase the perceived value of their subscription service to drive customer willingness to pay for premium features. They needed a way to showcase the unique benefits of their premium offerings in a compelling, data-driven manner.
Fuld & Company designed and implemented embedded analytics journeys tailored to the needs of their customers. By integrating advanced visualizations and interactive dashboards directly into their platform, we created a seamless experience that delivered additional value and made it easier for the client to charge a premium for their subscription.
As a result:
- $15 increase in willingness to pay: Customers were more willing to pay for premium features after experiencing the enhanced value through embedded analytics.
- Minimized time to market: The project was completed with a team of 2 engineers in two months, demonstrating the speed and efficiency of the solution’s deployment.
- Improved user engagement: The intuitive design and interactive elements led to higher engagement with premium content.
- Increased subscription upgrades: Boosted subscription upgrades: By making data easy to access and interpret, we saved users time and effort, empowering them to confidently upgrade their subscriptions.
How We Did It
Fuld & Company brought together advanced analytics, seamless front-end development, and customer-centric design to revolutionize the client’s subscription service into a premium offering that customers couldn’t wait to pay for.
By embedding intuitive analytics dashboards directly into the client’s application, we delivered real-time data and actionable insights tailored to their users’ most critical needs—driving their willingness to pay for premium features.
The key components of the solution included:
- Personalized Analytics Journeys
We designed tailored analytics journeys to eliminate the need for users to export data and run their own analyses—a time-consuming and cumbersome process. Instead, our solution delivered ready-made visuals and insights directly within the platform, saving users significant time and effort. These personalized insights, based on user preferences and behaviors, were seamlessly integrated into the existing application and workflows. The result? An enhanced customer experience that effortlessly guided users to discover and explore premium offerings.
- Optimized Bundles
We captured valuable data on willingness to pay and customer preferences through targeted testing with select power users. These insights enabled the client to refine visual designs, customer journeys, pricing tiers, and subscription bundles—resulting in a significant boost in conversions and upgrades to premium plans.