Driving AI lead generation through personalized thought leadership
A leading AI services provider sought to accelerate sales growth and drive lead generation within the AI domain by enhancing its service offerings through strategic acquisitions and investments. To capitalize on its strengthened portfolio, the company partnered with Fuld & Company to develop and automate personalized thought leadership content aimed at generating high-quality leads in the AI technology and services market.
Fuld’s AI-driven lead generation strategy delivered impressive results:
- 2,000+ Validated Leads: Through targeted campaigns, the client captured over 2,000 validated leads (score > 7/10) in just the first quarter.
- High-Quality Lead Generation: The strategy focused on identifying and nurturing leads with a higher likelihood of conversion, based on factors such as survey engagement, LinkedIn profile validity, and interest in speaking to SMEs.
- Personalized AI Readiness Insights: The AI Readiness Report provided valuable insights on how each lead compared to peers in AI adoption, identifying gaps and areas for improvement.
How We Did It
Fuld & Company developed a comprehensive lead generation strategy for the client, focusing on thought leadership and AI benchmarking:
- B2B AI Benchmarking Seed Survey:
We created and deployed a B2B AI Benchmarking seed survey, collecting valuable insights on industry-specific AI adoption trends. This data helped shape the personalized content and drive meaningful engagement.
- Dynamic and Static Thought Leadership Report:
A 5-page thought leadership report was developed, featuring both dynamic and static content that personalized the report based on key factors such as company size, industry, region, and business function
- Lead-Generation Survey Design:
A 12-question lead-generation survey was designed to identify high-value prospects. Responses were scored based on survey fill time, lead interest (such as opting to speak with an SME), and data validation metrics like LinkedIn and email accuracy.
- Lead Scoring and Validation:
We implemented a 10-point lead quality score to assess the potential of each lead, ensuring the client focused efforts on high-potential prospects. This included validating email addresses and LinkedIn profiles to enhance lead quality.
- Automated Report Delivery:
Personalized reports were automatically delivered to visitors, along with lead details sent to the sales team for immediate follow-up, ensuring swift engagement with high-quality leads.